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ROI Is Typically Highest With Newsletters And Email

Wrapping up the Marketing Profs Digital Marketing Forum conference here in Austin, the last sessions begin after lunch.  I am covering Nicholas Einstein’s presentation, Segmentation & Targeting:...

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Email As The Problem Or Email As The Solution?

Email is getting quite a bad reputation, in fact Atos Origin (a large consulting and outsourcing company) is pledging to be a zero email company within three years! Bertrand Duperrin wrote up a great...

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Email Marketing Investment On The Rise In 2011

For experts in the world of email, it’s pretty obvious email marketing should always be a consideration when conducting a business online. It appears many businesses are adopting this mindset...

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Santa’s Not the Only One Who Needs to Make a List

Dear Rich, I’m a mental health professional and I have a website. I’ve been told that I should be building a list of contacts, but I don’t really see the point. Outside of my sessions I don’t really...

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Don’t Bother With Social Media Until You Have Email Marketing Nailed

Look, I know there will be those that dispute the idea I’ve put forth in the title to this post, but I’ve become more and more convinced of its validity over the past couple of years. I think there’s a...

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The Importance of Getting Your Email Marketing Right

Does this sound familiar? “Dear Sir/Madam,Do you want to see your website in Top 10 position in Google or other major search engine?” Day after day I receive umpteen of these emails from SEO companies...

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4 social media e-newsletters that should be in your inbox

I don’t know about you, but my inbox if FLOODED each day with emails from clients, partners, friends and yes, people trying to market their services or wares to me. Sure, I signed up for a lot of these...

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5 Ways to Generate More Email Sign Ups

Getting more email subscribers is job #1. Email is and has long been the number one producer of return on marketing investment for businesses large and small. Acquiring the contact information of...

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Does the Length of Your Subject Line Matter?

We all know that in the world of email marketing your subject line matters. It’s the first thing that is seen by the recipient and will determine whether your email is opened or consigned to the trash....

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Sneak Peak Into What Works For Subject Lines

Adestra put out an interesting report on what works in email subject lines and what doesn’t. Character count, word count and the keywords themselves are all key ingredients, and the study compares...

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Finding Content for your Email Newsletter

Please welcome guest blogger April Finnen from OnePersonShop. It’s happened again. Someone said, “Why don’t we start an email newsletter?” Everyone then loudly proclaimed this idea’s brilliance. Except...

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Gmail Gets New Inbox In Recent Update

Google has unveiled a new inbox for Gmail on both desktop and mobile, saying it “puts you back in control” thanks to “simple” and “easy” organization. It separates your incoming messages into...

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Google Unveils New Gmail Inbox

Google has unveiled a new inbox for Gmail on both desktop and mobile, saying it “puts you back in control” thanks to “simple” and “easy” organization. It separates your incoming messages into...

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Yahoo Mail Receives Another Redesign

Yahoo has launched another major redesign of Yahoo Mail. This isn’t incredibly surprising, given that the last one didn’t go over all that well with users. Perhaps the complaints will drop with the new...

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Dearest Null: Why Don’t You Like Us?

How do you encourage someone to open your email newsletter and then click through to your website? You need to be smart about engaging your audience and understanding what makes them click. Here are 10...

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4 Triggers That Will Get Your Emails Opened

Email marketing can be a tricky exercise. You must find the right words for your subject line to get your email opened then follow it up with a killer first paragraph to get them hooked and round it...

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Everything You Need To Know (But Forgot) About Email Marketing

The most famous crystal bowl in the world takes five years to make. Glass cutters in the five year apprentice program at the renowned Waterford Crystal factory in Ireland learn how to make many...

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How Not to Write Email Marketing Subject Lines

In my last post, I talked about how not to do email marketing. This time round I want to look at the subject lines that you use when sending out your emails. They are the first thing your recipients...

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7 Reasons Why Your Email Just Got Binned

The first rule to remember when indulging in a spot of email marketing is that it’s not as easy as you think. No really, I’m not just saying that, it really is very tricky. Just look at your recent...

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Improving Email Open Rates With These Tips

Email is the most important tool for work, according to a recent study from Pew Research. 61% of those surveyed consider email “very important’ to doing their job, compared to just 4% who said the same...

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